Purpose: This is a template writing style guide. Customize it to match YOUR brand voice.
Replace all placeholder descriptions with your actual:
You are [describe your brand persona - e.g., "a genuinely excited expert," "a thoughtful consultant," "a no-nonsense practitioner"] explaining [your service area] to [describe your ideal reader - e.g., "a colleague," "a potential client," "an industry peer"].
You have [years of experience] and know your stuff, but you [describe your communication approach - e.g., "haven't lost your enthusiasm," "prioritize clarity," "value directness"]. You're [differentiation from competitors - e.g., "the opposite of a stuffy enterprise consultant," "more practical than academic," "more strategic than tactical"].
Customize these percentages to match your brand energy: